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APOCALYPSE BABY is a teleshopping show that uses the fear of the climate crisis as a reason to instrumentalize the audience to consume more. A satire on consumption and the climate crisis, on global warming and individuality, on hedonism and bad conscience, on the contradictions within and all around us. A reflection about the way we look away and an exposure of the cynicism of a capitalistic system. “A great many of us engage in this kind of climate change denial. We look for a split second and then we look away. Or we look but then turn it into a joke (“more signs of the Apocalypse!”). Which is another way of looking away.” Naomi Klein (This Changes Everything: Capitalism vs. the Climate, 2014).