SATURDAY,
APRIL 25th
[SCREENING]
> Auditorium 200
CARTE BLANCHE
TO ANTONI MUNTADAS
In the presence of Marshall Reese
Antoni MUNTADAS, Marshall REESE : Political Advertisement
VII, 1952 - 2008
Exp. documentary | dv | color and b&w
| 01:15:00
Spain/USA | 2008 [•]
For each presidential election since 1984, Antoni Muntadas and Marshall
Reese edit a new version of "Political Advertisement",
a documentary work on campaign advertising involved in the presidential
election from 1952 to the present day. As Muntadas and Reese explain
how TV commercials developed, political strategies and marketing
techniques for manipulating the televised election campaign in the
United States emerge. Politics sold as a product.
Examining the media as an instrument of socialization and normalization,
Antonio Muntadas' internationally recognized videotapes and media
installations investigate the contradictory messages projected by
print and broadcast media, architecture, and language. Throughout
his work, Muntadas re-contextualizes available imagery in order
to provoke the viewer into rethinking the meaning of the messages,
creating a breach in the uniformly constructed "media flow,"
a stream of information engineered by advertisers to be consumed
whole, unanalyzed by the home audience. In Political Advertisements,
(edited with Marshall Reese), Muntadas shows us a land of manipulation,
the land of television politics. Between The Frames focuses on the
art world and presents interviews that reveal the interwoven structures
delimiting how art communicates, how it is made, bought, and sold.
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